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Offers

Offer products or services to people who complete courses, Coaches, or other Banzai activities. Direct lets you do this in the form of Offers. Offers can appear in a series of designated places throughout any of the interactive Coaches or courses within the Wellness Center.

Your Banzai Representative can also send you an Excel sheet/guide that helps plan Offers across your site.

How Offers Differ from CTAs​

CTAs appear on articles and resources to drive immediate action. Offers appear at decision points inside Coaches and courses — usually after a member has just engaged deeply with a topic. The result: Offers tend to convert better, because the member is already invested.

Two Outcome Options​

Like CTAs, Offers have one of two generated pathways. These outcomes can vary between resources.

Pop-up​

When the user clicks the Offer, a pop-up window appears asking the user to enter their contact information.

When the user clicks the Offer, it acts as a link to a URL — a PDF, a web page, a product application, etc.

How to Create a Pop-up Offer​

Email the following to your Banzai Representative:

  • Header text (48 character limit)
  • Footer text (173 character limit)
  • Button label (17 character limit)
  • Pop-up title (16 character limit)
  • Pop-up text (173 character limit)

Email the following to your Banzai Representative:

  • Header text (48 character limit)
  • Footer text (173 character limit)
  • Button label (17 character limit)
  • Destination link — where the Offer should send users

Tips for High-Converting Offers​

  • Match the Offer to the Coach. Auto loan refinance Offer in the auto-loan Coach. Mortgage prequal Offer in the homebuying Coach.
  • Keep the ask small. "Get a personalized rate" converts better than "Apply now."
  • Track and iterate. Lead volume from each Offer shows up in the Manager — use that to refine your wording and placement.